The Brief
I developed the branding, application design and accompanying website for Turbo Trainer, an iOS application allowing users to create, save and share training activities to be completed using bike trainers.
Colour and Branding
The application is information heavy so it was important to create clear hierarchy and text readability. Yellow was used prominently throughout the application due to its association with Tour de France leaders.
User Experience
To provide users with a great experience the ride screen was designed with clear visual and audio prompts allowing the rider to focus on the information thats important to them without any distractions.
Website Analysis Tool
I also designed the accompanying website that automatically uploads sessions from the application so subscribers can learn from their post ride data using Turbo Trainer’s intelligent web base analysis tool.